RESTAURANT WEEK NEWS!

NYC & COMPANY TO ANNOUNCE EARLY BOOKING FOR NYC RESTAURANT WEEK® SUMMER 2009 EXCLUSIVELY VIA TWITTER

—New York City’s Marketing and Tourism Organization Uses New Approach to Reveal Extended NYC Restaurant Week Dates, Exclusive Inside Information on Dining Activities and Details About Early Booking—

New York City (June 15, 2009)—NYC & Company, New York City’s marketing, tourism and partnership organization, made an important change this NYC Restaurant Week season by disclosing its extended dates to consumers via Twitter. In addition, NYC & Company will provide details about early booking exclusively to its growing number of Twitter followers, while utilizing the micro-blogging service to keep foodies informed about the most up-to-date NYC Restaurant Week news. As part of its promotions, NYC & Company plans to tweet unique dining offers, last-minute reservation openings, plans for surprise chef appearances and more.

“With participation from more than 250 restaurants this summer, we are proud to produce the largest, oldest and most established Restaurant Week in the world,” said NYC & Company CEO George Fertitta. “The extended length of this season’s program will allow more residents and visitors to share in one of the City’s most celebrated culinary experiences. Using Twitter to message out current NYC Restaurant Week news will enable the community to instantly attain insider information.”

Beginning this week and continuing through July, NYC & Company will utilize its Twitter profile, twitter.com/nycgo, to tweet out information on added restaurant deals and insider tips shared by participating NYC Restaurant Week businesses. NYC & Company will ultimately provide exclusive benefits and access to loyal Twitter followers, including information about early booking.

“NYC & Company is excited to be able to take advantage of its growing Twitter presence to reach NYC Restaurant Week fans in a new way,” said NYC & Company senior vice president of Interactive Media Angela Tribelli. “By giving avid diners access to insider information and exclusive booking information, we plan to grow our online audience while providing them with real value during NYC Restaurant Week Summer 2009 and beyond.”

NYC Restaurant Week Summer 2009 will run for three weeks instead of two and take place from July 12–31, excluding Saturdays (restaurants have the option to offer the program on Sundays). Prices for the program will remain $24.07 for three-course prix-fixe lunches and $35 for three-course prix-fixe dinners (excluding beverage, tax and gratuity). To make reservations, visit nycgo.com/restaurantweek.

NYC Restaurant Week Summer 2009 is produced by NYC & Company and supported by founding sponsor American Express; participating sponsors Coca-Cola and JetBlue; and partner I Love NY.

For more information, a complete list of participating restaurants and a selection of this year’s prix-fixe menus visit nycgo.com/restaurantweek. To find NYC & Company on Twitter go to twitter.com/nycgo